Tag: ownership

The kids in front of the Modo minivan we book every couple weeks or so. Just $8 an hour!

Don’t Pay for 95%

Your car sits idle over 95% of the time. Your guest bedroom is occupied¬†one week out of every 52. Your kids use the yard less than 40 minutes a week. Yet we consumers love to envision the maximum usage for…

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Access The Good Life, Don’t Own It

The concept of renting something versus owning is so heretical to some, especially those of my parents’ generation, that it’s frequently labeled as “throwing money away.” The freedom of using an item anytime you wish, for “free,” is very compelling….